Local SEO Reporting: The Metrics That Actually Matter

Impressions and rankings look impressive and mean little. The handful of numbers UK local businesses should actually track monthly.

Review Schema and Widgets: Showing Google Reviews on Your Website

How to display reviews on your site properly, what schema markup can and cannot do, and the rules that stop you getting penalised.

Huge reach, wrong audience, or a genuine lead source? An honest assessment of TikTok for UK trade businesses.

Local groups, recommendations and an older demographic — an honest look at what Facebook still delivers for UK local businesses.

What to post, how often, and whether Instagram is actually worth the effort for a UK trade business.

Most local businesses spend money getting found and then lose the enquiry to whoever replied first. The cheapest growth available.

One listing per location, consistent but distinct pages, and the review problem nobody plans for — managing local search across branches.

Town pages work — but only if they contain real local substance. How UK businesses build location pages that rank instead of getting filtered.

Anyone can answer questions about your business — including competitors. How UK businesses should take control of Google Q&A.

A misplaced pin sends customers to the wrong street and quietly damages rankings. How to move it correctly and make the change stick.